We build CRM for the people who run Norway
AIFlow was not designed in a boardroom. It was built because our founder, Roy, spent nearly a million kroner on a CRM system that neither he nor his team could actually use.
With over 25 years of experience as a founder, he knew one thing: Norwegian small businesses deserve better. So he built it himself. Simple. Intuitive. And designed to grow with you.
The people behind AIFlow
AIFlow is built by people who have been in your shoes.
Roy Furnes
Founder & CEO
Roy has been building companies for over 25 years. He knows firsthand what it costs when your sales system does not work. When he tried to scale one of his companies, he spent nearly a million kroner switching CRM. The result was a system nobody on the team could use. They had to switch back.
That experience became the starting point for AIFlow. Roy decided to build the CRM he actually needed: simple enough that everyone on the team uses it, powerful enough to drive real growth.
Today, Roy leads the sales process at AIFlow personally. He demonstrates the product live in every customer meeting, prices solutions in real time, and sends proposals while the customer is still in the meeting. He is contacted multiple times a month by businesses seeking growth advice.
Rebecca Furnes
COO
Rebecca has been the face of AIFlow to customers for over 6 years. She built the entire onboarding process from scratch and knows the Norwegian SMB market better than most. Not from data alone, but from hundreds of personal conversations.
With a background from the Norwegian Armed Forces and a bachelor's in marketing management, she brings both structure and genuine care to every customer meeting. She digs deep: how do you work today? What are you spending time on that you should not be?
Rebecca is not just someone who sells a system. She is an advisor who genuinely wants you to have a better workday. After a meeting with Rebecca, you walk away with something valuable. Whether you choose AIFlow or not.
The developers behind AIFlow
Behind AIFlow are developers with backgrounds in security, artificial intelligence and user design. The team came together through the partnership with Ulrikken Consulting in 2026 and means faster development, more frequent updates and a product that evolves with our customers.
Alf Kalmar
Developer and AI specialist
Alf holds a master's degree in artificial intelligence from NTNU and has over ten years of experience in software development. He has led platform development for both startups and established companies, with a focus on cloud systems and AI. He has participated in Techstars Sports Accelerator and is CTO of the startup RunAgain AS. At AIFlow he works as an expert consultant in software development and machine learning.
Ole-Martin Michelsen
Developer, security and cloud
Ole-Martin has strong expertise in security, cloud solutions and system integrations. He works methodically to build and operate solutions that meet high requirements for stability and data security. With experience from modern cloud platforms, his focus is on automation and scalability. At AIFlow he makes sure the system is safe, fast and reliable.
Mads Velure
Frontend developer
Mads has four years at Ulrikken Consulting and experience from TietoEvry. He builds solutions that do not just work technically, but feel right to use. With a bachelor's degree in information technology he combines technical understanding with a sharp eye for design and usability. At AIFlow he is responsible for making the interface intuitive and the user experience deliver on its promise.
Meet Rebecca
Rebecca invites you for a no-commitment chat about how AIFlow can make your workday easier. Hit play and get to know us a little better.
We understand why you are skeptical
You may have tried a CRM system before. Been promised that everything would become simpler. Spent time and money on setup and training. And then you were left with a system nobody on the team used.
You are not alone. We hear this in nearly every meeting we take. Norwegian small businesses have been let down by big promises from systems built for entirely different companies.
That is why we built AIFlow differently. Not as an enterprise system scaled down, but as a tool built from the ground up for people running small and medium businesses in Norway. New customers are up and running in one to three days. Not weeks. Not months.
Technology partner with enterprise experience
In 2026, Ulriken Consulting became our largest shareholder and technology partner. Ulriken is a Norwegian IT consultancy with over 20 years of experience and clients including Sparebanken Vest, TV2, and the Norwegian Institute of Public Health.
They bring developers with backgrounds in banking, healthcare, and enterprise systems into the development of AIFlow. This means you get a system built with the same security and quality standards the largest organizations demand, without the complexity.
The results are already showing. In just the last quarter, we have completed several of the most requested features from our customers. And this is just the beginning.
Read more about Ulriken Consulting
Largest shareholder and technology partner
What we believe in
Never give up
We have been through highs and lows. Tough periods and major breakthroughs. But we have believed in the vision since day one and we are still standing. We do not quit because it gets hard. We are here to stay.
Honesty first
We show the product live in every meeting. We price solutions in real time, together with you. And if AIFlow is not right for you, we say so. You walk away with value regardless. That matters more to us than a sale.
We root for you
We root for small businesses. Especially the ones that manage to grow. We connect customers across industries, give advice beyond the system, and celebrate when things go well. Nothing is better than watching a customer succeed.
Quality over quantity
We take our time to get quality right. We do not build features to fill a list. We think through processes end to end, across industries, before we build something new. You should use what we make. Not just have it.
Never finished
We are in constant development. We listen to the market, watch trends, and ship improvements based on what our customers actually need. AIFlow today is not AIFlow in six months. It gets better. All the time.
Ready for a simpler workday?
Book a short, no-commitment meeting with us. We will show you AIFlow and give you advice on how to improve your sales process. You get value no matter what, whether you choose us or not.